Video - The Shopping Cart Revolution: From Ridicule to Retail Essential

Have you ever wondered who invented the shopping cart — and why people hated it at first? In 1937, Sylvan Goldman, a grocery store owner in Oklahoma, noticed shoppers were buying less because their baskets got too heavy. His solution? A folding chair on wheels with baskets — the first shopping cart. But when he introduced it, people thought it was strange. Men thought it looked weak. Women said it reminded them of baby strollers. So Goldman hired actors to push the carts around his store and make them look cool. It worked. Soon, everyone wanted one — and grocery shopping changed forever.